IT IS NOT ONLY ABOUT AESTHETICS
In today's fast-paced business landscape, nailing that crucial digital first impression can either make or break you in the eyes of potential customers.
In this blog post, we're going to explore how having a classy and attractive style can make your brand more successful. We'll introduce our special method, the ABCD Perception Method™, which will help you stand out and improve your business in this competitive environment.
A - Aesthetic Appeal
WHERE IT ALL BEGINS
Imagine your business is like a shop in a bustling marketplace. How do you make sure people notice and remember you? Well, one way is by making sure your shop looks inviting. In the online world, this means having a website that looks great in all aspects.
Does it look updated? Are the images of your portfolio and your team and supporting brand images current? Why, after the brand's fonts, colors, imagery is the most important thing?
According to the research presented by marketing giant Hubspot, content with well-matched visuals gets a shocking 94% more views than words alone.
It’s no wonder that visuals stick with us more than words when visual content makes up about 93% of all human communication.
We’re 55% more likely to remember messages paired with a visual than without.
Our brains literally have more information to process visuals than they do for processing words.
So much so that visuals are processed 60,000 times faster than written content.
At Totoli's Studio, we specialize in creating designs that match your brand's personality and showcase what makes you unique. A sleek and stylish visual design tells your customers that you're offering something special. It's like speaking to them through visual clues of your brand message and voice. This is especially important if your business is in luxury or high-end markets, where all the details and nuances speak volumes.
B - Behavior
WHERE EMOTIONS RULE
You've probably heard the saying, "People buy with their hearts, not their heads." It's true. When it comes to making decisions, our feelings often play a big role. As a business owner, understanding this can help your website connect with your visitors on a deeper emotional level.
In today's crowded digital space, having a website that creates an emotional bond with your visitors is key. It's not just about showing what you offer; it's about making people feel something. Your website should leave a positive, lasting impression, your brand needs to resonate with your ideal audience and compel them to take action.
C - Communication
CRAFTING YOUR UNIQUE VOICE
Flair will certainly open doors, but we know it's about more than just how it looks; the content and your brand voice and tone need to support your visuals. Think of it as your business's unique personality. Do you want to come across as bold and daring like Versace or classic and timeless like Chanel? Your tone and message should match the essence of your brand.
We follow our Resonant Design Process to ensure your design aligns perfectly with your business's unique selling points and position in the market. Understanding what sets you apart, knowing your audience, and deciding what emotions you want to evoke are all crucial.
D - Digital First Impression
MAKING AN IMPACT
One of the things that stayed the same over the years is the importance of building trust with clients and nurturing the relationship. While in the past, it was mainly large corporations who bothered with branding and marketing, today, in this digital realm, businesses of all sizes need to ensure they have cohesive branding. After all, it is how your ideal clients resonate with your brand and match your professional status.
We have noticed that during our discovery process, clients often hesitate to share their website link, feeling it doesn't reflect their current business status. We understand the discomfort of presenting outdated web materials. It conveys you as an outdated brand, right? So, to address this lack of confidence, we prioritize designing websites that authentically represent your industry standing, combining flair, conversion, and resonance in all phases of our process.
Building an elegant and high-end brand isn't just about flair and aesthetics; it's about shaping the viewer's perceptions and managing to stay consistent in all digital venues to help you convert better your qualified leads. Our ABCD Perception Method™ is our compass on this journey, ensuring every design choice aligns with your brand's essence and resonates with your ideal clients.
At Totoli Studio, we thoughtfully conceptualize website design for experience-driven businesses and brands that understand that being one more choice is not optional. They need to be the only choice for their clients.